Based on the latest HubSpot blog and some of their research,the new Facebook Timeline for Brand pages (Business Pages),have an affinity for manual posts versus scheduled posts from sites like Hootsuite.
Hubspot discovered once the Timeline feature was added to their Brand Pages,in their words,“the HubSpot social media team instantly noticed how our likes,shares,and comments —in other words,our overall engagement —tanked.”
They hypothesize that Facebook is attaching a different weight to manually generated posts versus automated posts. Because many of us are using Hootsuite and other tools to automate our posts we may be doing more harm than good.
This causes us to think a bit more about what and how much we automate. As we discussed in last week’s post about automating posts to LinkedIn,automation should not be a set it and forget it,but instead monitored on a regular basis.
You can read more stats from the HubSpot article here: http://blog.hubspot.com/blog/tabid/6307/bid/32124/Facebook-Content-Published-Via-Third-Party-Tools-Suffers-234-Fewer-Likes-New-Data.aspx#ixzz1quTKqO8