So far we’ve covered your presence,your fan strategy,next is the content you share.
Close Connections
Sharing content on LinkedIn is important because it’s how you stay in front of your connections on a regular basis. According to British anthropologist Robin Dunbar in Malcom Gladwell’s The Tipping Point . . . →Read More:Building a LinkedIn Strategy –Part 3 Three Tips for Good Content
Okay now you have a complete personal profile,you’ve set up a company page and you’re feeling comfortable about navigating LinkedIn. Now it’s time to work on your Connection/Fan Strategy.
Step Two:Fan Strategy
Just sending and receiving invitations without any follow up activity will not help you grow your business. You need to think . . . →Read More:Building a LinkedIn Strategy –Part 2
LinkedIn is a business tool. Just like any business tool,to be effective there needs to be a plan in place to use it.
Many business professionals set up a personal profile and then walk away. The accept invitations randomly. They don’t follow up or build relationships. It’s like going to a networking event,passing . . . →Read More:Building a LinkedIn Strategy –Part 1
When I was at Starbucks,one of my favorite classes to teach was Communicating Coffee.
In the class the Starbucks employees (partners) learned how to properly brew coffee for the best taste,what coffee was all about and tasted coffee,lots of different coffees.
Jen Vondenbrink is a business life coach who helps small businesses put the systems in place to grow while still finding time to enjoy life. She speaks and consults with companies nationwide.