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LinkedIn Company Pages: Did You Know?

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LinkedIn Company Pages

photo credit: nanpalmero via flickr

Everyone Is On Facebook

I met with a new client last week.  They were trying to decide whether to have a Facebook Business Page or not.

Their argument was “Everyone is on Facebook, so I guess we should be too.”  Guess what my next question was…

“Why?”

Facebook vs. LinkedIn For Business

Facebook is a very personal platform.  When you engage on Facebook, you need to speak to what’s important to them as individuals.  This was hard for the company to understand.  So I suggested a LinkedIn Company Page instead.

“We didn’t know LinkedIn had Company pages,” they responded.

LinkedIn has had Company pages for a few years now, but in 2012 they ramped them up to compete with Facebook Business Pages.

On a LinkedIn Company page you aren’t expected to connect as intimately with your followers as you are on Facebook.  It’s a great place to create business focused interactions and become a resource.

Even better, they’ve added Insight Reports that allow you to track your successes, traffic and to understand demographically who is following you.

LinkedIn Company Pages Insight Reports

There are two sets of reports Follower Insights and Page Insights.

On the Follower Insights page you’ll see:

  • Total Followers.
  • Total Impressions in the last 7 days (who has seen what you posted).
  • How many updates you’ve provided in the last 7 days.
  • Updates on engagement in the last 7 days.
  • Follower demographics.
  • And much more.

On the Page Insights page you’ll see:

  • Number of pages viewed in the last 7 days.
  • Number of unique visitors in the last 7 days.
  • Number of page clicks.
  • Page visitor demographics (different from follower demographics).
  • And much more.

You can see how valuable this data is for a business.

Consider a LinkedIn Company Page

If you haven’t considered using a LinkedIn Company Page for your business, take a look at this option.  It may give you the interactivity you’ve been looking for as a compliment to your website without the Facebook minutia.

It’s a perfect option for businesses who want to connect with their potential buyers, use LinkedIn as a resource for referral sources, and generate leads from followers.

 

 

Social Media Manager Training

Are you hiring a social media manager?

Email me if you’d like a consultation on what to think about before, during and after the process.

Social Media Tip: Use Google Alerts

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Social Media Tip: Use Google Alerts

Please note since this article was written, it has been rumored that Google Alerts may be going away in 2013.  Therefore we’ve added additional content at the end of the article of alternative resources.

What Are Google Alerts?

Google Alerts is a tool you can use to track if you or your company are being mentioned on the internet.  It doesn’t track social mentions, but it will track blogs, articles, news releases, etc.

How does this save you time?

If you are interested in what’s being said about you on the internet, this is a valuable tool because you don’t have to scour the internet for mentions.  It’s highly important when you are monitoring your business reputation online.  Depending on your settings, you can mentions as they are picked up by Google.

This allows you to respond in a timely manner to mentions, keeping you on top of things rather than finding out about them weeks later.

Other Tools like Google Alerts

There are other tools that allow you to track where you are mentioned on the internet and social media.  I’m currently exploring many of these to see how they save time.  As I learn more, I’ll share that with you.  In the mean time, you can check out this article with 5 Free Tools To Manage Your Online Reputation by socialmouths

 

 

Social Media Manager Training

Are you hiring a new social media manager, but aren’t really sure how to train them?

Email us for a 30 minute consultation to determine your needs.

LinkedIn Insights Free Webinars Coming in May

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LinkedIn Insights Webinar

photo credit: sheilascarborough via flickr

LinkedIn Insights

Did you know that LinkedIn Company pages have a boat load of Insight Reports you can take advantage of free if you have a LinkedIn Company page set up?

Let Us Help Decode the Numbers

Join us on May 7th from 3:00-3:30pm ET or May 24th from 10:30-11:00am ET and learn what the LinkedIn Insights reports measure, numbers to pay attention to, and how to use them for your business.

If you have a LinkedIn Company page or are thinking of starting one, this is an important webinar to attend.  It’s only 30 minutes and it’s free.  There’s nothing to lose in attending.  You’ll only gain important information to grow your business.

Share It

Here’s the best part.  Sign up for the webinar and you’ll receive all the slides and a recording of the session.  This way you can share it with others in your company responsible for managing your LinkedIn Page.  You don’t have to explain it.  Leave that to use.

Don’t Miss It

We’re only offering this webinar in May so you don’t want to miss it.  Sign up. Get the recording and listen to it over and over.  You won’t be sorry.

Register Here Today!

Facebook Insights: What Do I Do With All Those Numbers?

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Facebook Insights: What Do I Do With all Those Numbers?

photo credit: Richawriter via flickr

Does reviewing your Facebook Insights feel like you’re on a roller coaster?  You’re happy when the numbers go up and depressed when the numbers go down.

Is that all your using your Facebook Insights for, mood swing?

These reports can help you develop a smart plan for your business if you use them for more than a daily jolt of adrenaline.  Below I’ve taken the 5 key numbers we’ve been talking about and given you some examples of how to use them.

Virality & People Talking About This

Virality and People Talking About This go hand in hand. Since virality is  a percentage of the other numbers, it gives you a true understanding of your most viral posts.  According to MozzillaWiki, good Virality scores are 1.5-2.0%.

People Talking About This will tell you what they are doing.  A Like is good.  A Comment is better.  A Share is like gold.

Engagement of your readers drives both of these numbers.  Virality shows you with which posts people engaged.  People Talking About This tells you what they did.  Notice what’s in common.  Are they photos, videos, or text?  What is the subject matter?  Can you tell what time of day you posted them?

Use these factors to post similar types of posts to increase your engagement.

Demographics

Looking beyond the demographics of your page, the demographics of your Reach and People Talking About This helps you understand the voice of your message.

For example, if the demographics of the people who like the page are split 50% male/50% female yet the people who are engaging are primarily female, think about using more examples pertinent to women.  When they read your post, they will feel more like you’re talking to them and want to share it with their friends.

Reach

As I said in the earlier article, Reach is how to attract new fans. Reach has always been important in marketing.  For example Billboards on the Mass Pike might reach 10,000 drivers whereas your local paper might reach only 2,000 subscribers.

What’s better about Facebook Reach is the people you’re reaching are somehow connected to your page or they wouldn’t see the content.  To drive this number again you want to think about engagement.  This goes back to what is popular and with whom.

External Referral Sources

Although not usually referenced, this is an important number to monitor.  It tells you where people are coming from.  If you have a Facebook icon on your page, but you aren’t getting any traffic from it, it’s not working.  Time to think of another strategy.

Review where outside of Facebook you’re driving people back to your page.  If you’re not seeing referrals from these sources, go back and start to make tweaks.  This will drive new interested traffic to your Facebook page.  Interested visitors become engaged Fans who down the road are your future customers.

What Are Your Next Steps?
  1. Look at these numbers on a regular basis.
  2. Determine small goals for each.
  3. Review them in relation to your goal.
  4. Notice trends.
  5. Adjust your strategy accordingly.

If setting goals for all of these seems too daunting, start with one.  Once you feel comfortable, move onto another.

Review your numbers and trends so regularly they become as familiar as knowing your sales.  When used, they will help you develop a healthy pipeline of new customers.

 

 

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