It’s All About Coopetition.
A colleague, Greg DeSimone, and I are doing something a bit unusual. We’re working together, cooperating.
You may think, so? Lot’s of people cooperate.
Well this is different. In an older business model, Greg and I would be competitors. We’re both coaches working with similar clients using similar philosophies.
Back In The Day
In the past, we might have put up barriers such as staking claims on potential clients, trying to outdo each other, or even sabotaging one another’s reputation. This is not how either of us does business.
Coopetition…a new day
We thought it would be much more beneficial to put positive energy into the relationship rather than negative. So we decided to be coopetition rather than competition.
Coopetition as we describe it is when two or more individuals in similar industries providing similar customers with similar services work closely together.
Greg was quoted recently in a post about this different take on competition and it’s benefits.
My Competition?: I’m a business coach. What I have done is collaborate with other coaches to present joint workshops and seminars so we could leverage each other’s database and clearly position what we do relative to each other. We’ve had such success with this model that we’ve expanded it to produce and promote a full day conference with eight other coaches and consultants. Again focusing on leveraging multiple databases to expand attendance and position ourselves as local experts. Coop-etition at its best!
quoted from The Entreprenette Gazette from the article: How To Handle The Competition by Sarah Shaw.
Who are your competitors you could create a coopetitional relationship with?
Leave your thought below! I’m off to work on the conference Greg mentioned, The Not Business As Usual Conference. Stay tuned for details!
Photo credit: SparkFunElectronics via Flickr under Creative Commons License
How do I stay on top of my posts when I’m super busy?
MailChimp A great email marketing program! And…
Latest posts by Jen Vondenbrink (see all)
- Is SEO Magic? - July 29, 2014
- Why We Stopped Focusing on Direct Social Media ROI | Social Media Today - July 27, 2014
- Seven Ways To Enjoy Vacation As A Small Business Owner - July 27, 2014