LinkedIn is a business tool you’ll want to have in your toolbox whether you a small business owner,CEO or searching for your next opportunity.
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Today the world is more connected than ever. If you are building a business,hiring your next employee or looking for your next opportunity,it’s vital to have a current database you can rely on.
Is Your Database Working For You?
Can your database or network tell you your contacts are connected to? Do you know if your database is up to date? Do your contacts know what you’ve been doing? Can you build new relationships with your database.
If you answered “No”to any of these questions,you should consider joining LinkedIn.
Welcome to LinkedIn 101 Homestudy
With over 100 million users that represent companies in all industries,LinkedIn has become the new business database.
Getting started with LinkedIn is easy. All you need is an email address and work history.
Making LinkedIn work for you with an optimized profile,strategic connection list and understanding of the tools on LinkedIn,takes a little study.
Why Do You Want To Be On LinkedIn?
With over 100 million users of LinkedIn that represent companies in all industries,LinkedIn has become your new online contact database.
LinkedIn gives you visibility to your next customer,client or employer that you never had before. You’ll can do your homework before a client meeting or interview.
LinkedIn 101 Homestudy –Your Starting Point
In four units,you’ll walk step by step through the process of setting up on LinkedIn and engaging. Here’s what you’ll cover:
- The 5 steps to complete a LinkedIn Profile.
- Why a completed profile is important inside and outside LinkedIn.
- The importance of keywords in your profile.
- How to edit your personal information.
- How to avoid generic website titles.
- The prose and cons of different LinkedIn strategies.
- How to send an invitation.
- How to ask for an introduction.
- The difference between a 1st,2nd and 3rd degree connection.
- How to ask for a recommendation.
- The connection between LinkedIn and real life.
- How to share articles and links from the web.
- What types of information is good to share.
- The dangers of connecting your Twitter account to LinkedIn.
- How often should you post an update.
- What are groups?
- How to start using groups.
- How to do a search in LinkedIn.
- How to find an event in LinkedIn.
- Asking and answering questions in LinkedIn.
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What people are saying!
“Thank you for introducing me to this new world,social media. I learned quite a bit yesterday. You answered all my questions with detail and enthusiasm.”
“As a facilitator of learning,she has a knack of presenting material,drawing in participants and leading to the AHA moment of confidence and awareness.”
“Her presentations on the use of LinkedIn and Facebook for business are spot on.”
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The Units
- Your Profile: You’ll learn the 5 key elements to a complete professional profile. We’ll also talk about the importance of an optimized profile inside and outside LinkedIn.
- Your Contacts:You’ll learn different strategies to build a connection list that works for you. This isn’t about who has the most connections,but who uses their connections best.
- Your Status:If you’re new to social networking,it’s intimidating to write about what you’re doing. You’ll learn how to share content that’s important to your connections so you become a resource rather than a nuisance.
- Your LinkedIn:There are so many tools and resources in LinkedIn. This workshop will introduce you to the different sections of LinkedIn such as Companies,Groups,Q&A and Applications. Each will help your networking experience on LinkedIn.
What you’ll get

Four password protected websites for each unit!
You’ll be able to access these websites well beyond your class. If you’ve forgotten something or want to review a video 3 months down the road…you can!
Each LinkedIn 101 Website contains
In addition you’ll receive:
- A full workbook with notes on each unit,compiled from all the live workshops.
- 60 Minutes Follow-up Activities for each unit.
- Examples of profiles,applications,company pages,and other sites on LinkedIn that expertly illustrate points in the units.
- A Next Steps Journal to capture your personal next steps on your LinkedIn profile along with some suggested next steps once you’ve completed the course.
- Videos illustrating how to navigate LinkedIn
- Time management tips to stay effective while online
- Samples of how you can use LinkedIn for your business and job search.
- A check list so you can make sure you’ve completed all the areas on your LinkedIn Profile.
- A guide to setting up and using LinkedIn Company Pages
- A bi-monthly email update on changes to LinkedIn through December 2012.
- Bonus videos and podcasts.
- Bonus opportunities to receive one on one coaching.



